A Culture of Builders…

The greatest brands, organizations, and teams share one main thing in common (amongst others, of course). They’re a “culture of builders”.

They ideate, innovate, create, captivate, and most of all… reach + resonate. They make good + great ideas happen. They deliver + delight, and drive us to want more.

Facebook has recently become refocused on design, acquiring top-tier design talent – in an effort to drive momentum as organizational builders. Design, as we all know, is at the heart of every great brand and culture. Today, Facebook (at the 2011 f8 Developers Conference) announced that the Facebook “Profile” as we all know it – would be reborn, now named: Timeline. While the change may be dramatic, for Facebook, it’s about creating connection and user engagement. Being able to evolve and adapt within their marketplace shows strength, and will ultimately lead to even greater success.

Whether Facebook, Google, or other “non-technology” big name brands, or small (yet growing) start ups, innovation should be at the forefront of every great design, marketing, or product strategy. Without it – we truly run the risk of being placed on a shelf (virtual or real), and forgotten.