A blog dedicated to disruption in branding + marketing + technology.
The business of design.
Posted on: January 26th, 2012 by: rno1
in:
Design
A recent article (from Fast Co. Design) speaks to the idea of designers winning a place in the C-Suite, beginning to lead + drive + empower organizations of varying sizes. From start ups to Fortune 500 / 100 players, it’s the “in” thing. We couldn’t agree more. But…it’s more than just a fad. Now more [...]
(Brand) Energy… It matters.
Posted on: January 5th, 2012 by: rno1
in:
Branding
It’s all about energy… Every brand has a “type” of energy it releases into space (either by design, or unintentional). Online OR offline, direct OR indirect…it makes no difference. What matters most is how we react + respond to what we see + hear + feel, when we see + hear + feel it. An [...]
Brand Radical. Be Revolutionary.
Posted on: December 16th, 2011 by: rno1
in:
Branding
It’s time for your brand to wake up + energize + shift… Your competition (direct or indirect) is usually playing it “safe” – so go for the gold. Innovative + inspire, connect + captivate at every touch point. Don’t just fill a need – create one. Push all limits. Stop the voice of reason (preventing [...]
5 Things to Make Your Site More Optimized for Google…
Posted on: December 1st, 2011 by: Guest Blogger
in:
Search Marketing
This guest blog post comes from Chair 10 Marketing (partner of rno1), a Seattle SEO and pay-per-click agency serving clients across the U.S. and Canada. Even companies that do the majority of their business online are looking to drive more potential customers to their website. Search engine optimization (SEO) is essential for the effectiveness of [...]
The “Hyper”-Connected Brand.
Posted on: November 16th, 2011 by: rno1
in:
Branding
It’s everywhere… On our Smart Phones + Tablets, TV’s (do they still exist?) + Billboards…even in our dreams. So, what is “it”…?!? Meet the “Hyper”-Connected Brand. Today’s day and age warrants a new kind of brand; one that’s omnipresent. This brand has to do everything it can to compete for our attention in an exhaustive [...]
Inspiration + Ideation…
Posted on: November 7th, 2011 by: rno1
in:
Innovation
It all begins with inspiration + ideation: every great product, service, brand, and organization. Something inspires us, drives us, and empowers us, to want to push “something” to the next level. We, then, begin to bring in others that are equally (if not more) passionate about this “something”,…and we start to ideate. How will this [...]
The Future-Forward Brand…
Posted on: October 20th, 2011 by: rno1
in:
Branding
Future-Forward (Brand) | adjective Definition: A brand that continuously re-invents itself within its market + competitive landscape – always thinking + acting futuristically. These brands are never risk averse, nor exclusively profit driven… Instead, they are solely impact driven and connection centric. The word competition means little to them (Future-Forward Brands), as they are always [...]
Simple Sells.
Posted on: October 13th, 2011 by: rno1
in:
Marketing
A simple brand… A simple message…. A simple site… Simple sells. Customers + Users need to understand who you are and what you do best – clearly + easily. In this overly complex world, simple wins. If you’re struggling to connect, it might be time to reconsider the “simple” path.
A Culture of Builders…
Posted on: September 22nd, 2011 by: rno1
in:
Branding
The greatest brands, organizations, and teams share one main thing in common (amongst others, of course). They’re a “culture of builders”. They ideate, innovate, create, captivate, and most of all… reach + resonate. They make good + great ideas happen. They deliver + delight, and drive us to want more. Facebook has recently become refocused [...]
The Connected Brand
Posted on: September 7th, 2011 by: rno1
in:
Branding
One that is extremely visible + viral, across all touch points… One that responds + reacts back to its target audiences (customers, clients, users, etc…). One that delights + delivers – at every turn, as a constant. One that is agile + adaptive, shifting and shaping to ever changing needs, wants and desires of those [...]
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