A blog dedicated to disruption in branding + marketing + technology.
It’s all about energy… Every brand has a “type” of energy it releases into space (either by design, or unintentional). Online OR offline, direct OR indirect…it makes no difference. What matters most is how we react + respond to what we see + hear + feel, when we see + hear + feel it. An [...]
It’s time for your brand to wake up + energize + shift… Your competition (direct or indirect) is usually playing it “safe” – so go for the gold. Innovative + inspire, connect + captivate at every touch point. Don’t just fill a need – create one. Push all limits. Stop the voice of reason (preventing [...]
It’s everywhere… On our Smart Phones + Tablets, TV’s (do they still exist?) + Billboards…even in our dreams. So, what is “it”…?!? Meet the “Hyper”-Connected Brand. Today’s day and age warrants a new kind of brand; one that’s omnipresent. This brand has to do everything it can to compete for our attention in an exhaustive [...]
Future-Forward (Brand) | adjective Definition: A brand that continuously re-invents itself within its market + competitive landscape – always thinking + acting futuristically. These brands are never risk averse, nor exclusively profit driven… Instead, they are solely impact driven and connection centric. The word competition means little to them (Future-Forward Brands), as they are always [...]
The greatest brands, organizations, and teams share one main thing in common (amongst others, of course). They’re a “culture of builders”. They ideate, innovate, create, captivate, and most of all… reach + resonate. They make good + great ideas happen. They deliver + delight, and drive us to want more. Facebook has recently become refocused [...]
One that is extremely visible + viral, across all touch points… One that responds + reacts back to its target audiences (customers, clients, users, etc…). One that delights + delivers – at every turn, as a constant. One that is agile + adaptive, shifting and shaping to ever changing needs, wants and desires of those [...]
Step 1: Be Intelligent. Have you brand, organization, and teams “circle of trust” understand why + how you will bring something to market (e.g., a new idea, product, or service). Validate it…over, and over. Test it…and then (after Step 2) implement. This is an intelligent path. Step 2: Brand Intuitive. After you’ve compiled all the [...]
Seduce: Definition – attract (someone) to a belief or into a course of action… Question: How will will your brand + organization + team “seduce” (or “wow”) its markets? Sell: Definition – give or hand over (something) in exchange for money… Question: After the initial “attraction”, what will your brand sell? Why will it matter? [...]
Disruption… Definition: interrupt; by causing a disturbance. Disruptive… Definition: causing or tending to cause disruption. Both creating “Disruption” and being “Disruptive” are one in the same. Having the ability to “shake up” your industry + market (to create “Disruption” and be “Disruptive”), is no easy task. It takes guts, strategy, focus, patience, time…and absolute determination. [...]
On a daily basis, your brand + organization tries to convince, persuade, and sell to customers, clients and users. Many a day, these strategies + channels aren’t generating enough customer conversions. Your team is confused… and asks “Why isn’t this working?”. The short answer: Your brand + organization, while doing a fantastic job of raising [...]
