A blog dedicated to disruption in branding + marketing + technology.
Soft Sell vs. Marketing Magic…?
When we’re trying to deploy a new product or business strategy, reaching the right audiences, we’re usually stuck between two worlds: sales and marketing. With sales, we can push hard and direct, driving people to become irritated and unlikely to want to do business with the organization, OR take a softer “sell” approach (far more [...]
Strategy + Synergy…
It’s not enough to craft a well thought strategy, and execute. What matters most is your ability to create synergy between your strategy and those that are impacted (i.e., customers, clients, users, etc…). As marketers, our largest role is to target + reach the right audiences. Challenges abound, the key to our success (moving beyond [...]
The tipping point…
At what point does your brand say “enough” and begin building + shaping itself to truly connect? Sure, sales and revenue are important and should most definitely be at the forefront of any great organizational strategy. But…it’s not everything. Without this invaluable, intangible, yet extremely important thing called “connection”, your brand can’t continue to reach [...]
The Screaming Baby…
Annoying, Irritating, Aggravating… When we hear a “Screaming Baby”, we usually want to cringe. Many times, it’s usually when we’re in a crowded, or vulnerable place. The flip side: The “Screaming Baby” gets our attention – immediately, making some kind of impact. Usually, enough to get us to say, “Why won’t that baby stop screaming?”. [...]
the opposite of GO!
“Go!” means fast; quick, speedy, immediate. We live in a “GO!” world. Everything is always moving, sometimes…too quick for us to catch up. What we don’t realize (too often) is that some of the best brands, products, or services launched to date, have been built organically, over time…slowly, and with ease. Since we live in [...]
Driven by Culture (Act “Glocally”)
Branding, marketing, and technology is truly driven by culture. Geographic culture (globally + locally) determines how we build + shape brands, bring brands to market, and leverage technology through the web, portals, applications, smart phones, tablets, etc… To think “glocally” we (as brand guru’s, marketers, technology strategists, or leadership) must first act “locally”. It’s important, [...]
Image vs. Strategy
You’ve heard the old saying “Image is everything”. Well, it is… But, without a carefully planned strategy, coupled with amazing execution…”Image” means nothing. Building a great brand means more than creating + shaping a visual Identity, offline or online. Instead, it runs deep inside the organization, engaging the right customers, partners, and external audiences shifting [...]
What exactly is “Going Viral”?
by rno1, rno1 Companies engaging in social media discuss it all the time, but what exactly is “Going Viral”? If you look up “Viral” in a dictionary, most if not all the definitions will relate to a virus. At its core, a virus is simply an entity that duplicates itself over and over again until [...]
So,…How Big is Facebook?
by rno1, rno1 Facebook is huge, we all know that. I thought I’d share some statistics to let the public truly understand how big Facebook is. Facebook has 500 million members and over half of them are active. That’s more than twice as many as Myspace ever had! The statistics are not consistent, but several [...]
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