It’s all about energy…
Every brand has a “type” of energy it releases into space (either by design, or unintentional). Online OR offline, direct OR indirect…it makes no difference. What matters most is how we react + respond to what we see + hear + feel, when we see + hear + feel it.
An authentic tone + voice + message… A brand that will reach + resonate with us at every touch point. One that knows us + understands us + fills voids + moves our souls.
That’s a great (brand) energy to have.