M|M Real Estate

The M|M team came to rno1 with the expectation to build + shape the Manhattan Miami brand, turning heads + creating connection at every touch point. We embraced the challenge, determined to support the launch of this new brand, in the domestic US, and international markets. Simplistic in form, completely cohesive, the M|M brand was ready to create movements.

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M|M Real Estate

In a saturated industry, deeply affected by recent economic downturn, it was essential to be “forward-thinking” in building + shaping the M|M brand. This methodology was applied early on in the design process, when strategizing on the Identity and basic framework for this brand’s architecture. Modern + Minimalist in design, presentation, and functionality, M|M became transcendent.

M|M Real Estate

In building + shaping the new M|M Identity, our Creative Team explored a modern look and feel that would support the growth and evolution of this powerful brand within the international real estate services marketplace – aiming to attract an affluent, educated, exceptional Client base. Through clean lines, and simple form, the new M|M Identity was born, ready to connect + captivate.

M|M Real Estate

A modern, well designed, and robust online destination was created that worked to fuel M|M’s brand value, online + mobile. Architected as a valuable portal for all potential lifestyle clientele within the international luxury real estate market, and beyond. Lifestyle + Luxury didn’t just apply to the market M|M served; these same synergistic qualities were surfaced and always top of mind when designing and developing the new site.

M|M Real Estate

It’s not enough (anymore) for a brand to connect exclusively through one singular touch point. M|M required a cohesive design strategy that could be applied to multiple touch points, focused on turning heads and creating connection. The entire suite of M|M’s Collateral Design was crafted to have a complete synergy between all design elements executed, online and offline.

M|M Real Estate

Driving brands to interact + connect through online and mobile channels, creating and driving conversations around brands, products, services, ideas, and more… M|M needed a cohesive look and feel for major SM channels that would help drive and foster brand engagement. In launching SM design elements, they were ready to educate + engage the right audiences, driving greater customer conversion.