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Perceptu
Meet perceptu… share career advice with people wired like you.™ rno1 was responsible for rebranding perceptu, redefining their visual identity/visual language, improving user experience, acting as an extension to their Creative and Development team. We’re excited to see this innovative start up get into the spotlight.
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Perceptu
At the core, perceptu.com is a place to have meaningful conversations around your career, with people wired like you. We began the branding process creating a concept that had a fun and approachable look and feel; one that would drive conversation + collaboration. The logo-mark became a ‘P’ and also a speech bubble, extended throughout perceptu’s visual language.
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Perceptu
The new perceptu Identity is both intelligent + creative, friendly + sophisticated. Colors used within the entire perceptu palette have a warmth and inviting quality, something rarely found in the online space. It’s all about connection.
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Perceptu
As a new online destination, perceptu needed to create a visual language that could enhance communication and user + member experience. A set of icons, and “conversation tree” was invented to reinforce the collaboration and communication aspect on perceptu.com. Modern + fluid, this new visual language worked to support engagement and delight, driving user adoption.
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Perceptu
perceptu aims to be a destination where you can share career advice with people wired like you.™ The immersive web site will allow users to connect + share with ease and delight. Creating an initial landing page was the first step.
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Perceptu
In creating the Visual Design roadmap for the new perceptu destination (perceptu.com), our Creative Team worked cross-collaboratively to invent a strategy that would support best practices for User Experience Design + Modern Technology. From a simple grid layout design, to sleek button/widget styling, the new perceptu destination was ready for its upcoming public beta release.
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