The “Hyper”-Connected Brand.
Posted on: November 16th, 2011 by: rno1
in:
Branding
It’s everywhere… On our Smart Phones + Tablets, TV’s (do they still exist?) + Billboards…even in our dreams. So, what is “it”…?!? Meet the “Hyper”-Connected Brand.
Today’s day and age warrants a new kind of brand; one that’s omnipresent. This brand has to do everything it can to compete for our attention in an exhaustive marketplace.
But,…does it really have to be everywhere for everyone – always, every day, minute, second? Instead, should it focus on driving impact, connecting + captivating the right audiences, at the right time?
While every answer is different for every brand, one thing’s for sure…“connection” is key.