The Future-Forward Brand…
Posted on: October 20th, 2011 by: rno1
in:
Branding
Future-Forward (Brand) | adjective
Definition: A brand that continuously re-invents itself within its market + competitive landscape – always thinking + acting futuristically.
These brands are never risk averse, nor exclusively profit driven… Instead, they are solely impact driven and connection centric. The word competition means little to them (Future-Forward Brands), as they are always shifting + shaping to the only constant; change.
While they aren’t in abundance, we all know who they are (Apple, Virgin, Dyson, etc.). Maybe it’s time to add one more to the list…starting with yours?