Cirkul — Hyper Scaling eCommerce.

Performance Marketing
Overview

Cirkul engaged in a 1-year+ partnership with RNO1 to manage their PPC campaigns on Meta. The primary goals of this campaign were to manage fluctuating demand, increase the Average Order Value (AOV), address Facebook's misreporting of numbers and unprofitable campaign spending, and strategize profitable scaling across different seasonal periods. Over the course of the year, the partnership achieved remarkable results, including a 23.61% increase in AOV, a more accurate Facebook Sales Attribution, a 10x order increase from the lowest to the highest point, and an astounding 3,734% increase in online store sessions. Additionally, RNO1 successfully hyper-scaled Cirkul's eCommerce DTC brand from $0.5M to $26M in just one year.

Deliverables
  • Creative Development for Video and Static Ads
  • PPC Campaign Management on Meta
  • Regular Reporting and Analytics
  • Sales Attribution Optimization
  • AOV Enhancement Strategies
  • Online Store Traffic Boost
  • Sales Growth Initiatives
  • Demand Management Strategies
  • Addressing Unprofitable Campaign Spending
  • Seasonal Scaling Strategies
  • Hyper-Scaling eCommerce DTC Brand